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Thinking of Going to Art School? (Tap-click title)

I wrote this to someone wanting advice for a young prospective art student. I am not involved in the portfolio process at ECUAD. I was a portfolio adjudicator in another university design program for quite a few years and now just teach in continuing studies. All this advice is totally non-official, just personal observation:

It is getting increasingly more competitive to get into any university. Many local studio-art programs (the “Art Schools”) have been disappearing. Art-based high schools, private lessons, foreign students, all supply impressive  applicants. Portfolios often show diligence in copy-work and observation, love of detail and craftsmanship. These are all good things, but I would suggest there should be more representation in some of the following areas in a portfolio – colour; capacity for loose free expression;  3d work (eg abstract sculpture or clay modeling, perhaps human figure or similar); variety of subject matter (abstract, landscape, face/figure, still-life; evidence of creativity (creative solutions to a problem, making something out of nothing, ideally making something no one has ever seen); other art forms, such as video/editing, music, dance or other performance, creative writing. Don’t be intimidated by official portfolio requirements, but DO take it seriously. Many of these requirements can be addressed through continuing studies courses which will produce items for a portfolio. You can also get a certificate in various art forms through continuing studies (please don’t see this as a commercial for CS). This is what I would recommend for my own family members.  Also, google:  ‘Emily Carr Portfolio” to find important information and examples. This blog has info on portfolios for applying to post-grad architecture schools. It might offer you some other ideas about portfolios, even though it’s for design.

Important point – Emily Carr is now a “university” of art. This means it has academically trained instructors and requirements similar to any university. This also means that a student is required to take and do well in various fairly rigorous academic studies, such as history and theory. I have feedback on this from several 1st and 2nd year students who were somewhat surprised to find that they spend significant parts of their week doing academic university work, reading in the library and writing essays.

Let’s not disregard the commercial schools. They are “businesses” which is not entirely a bad thing. They can cost in the $tens of thousands range for a one year program, but they can lead to good networking and potentially a job, particularly in the animation industry, for a focused individual. I know one person who studied in San Francisco for a year and has been working for many years in animation, largely due to the contacts he made in that year. Last week I met with a manager-friend in a 160 person animation and computer effects operation doing post production work on sci-fi shows who said his first choice for a new hire would be a commercial college one-year grad. For him, degrees don’t count (by the way -he has degrees) – It’s all about the “demo reel”.

Networking – Treat this seriously – Who you know and meet is so important to a career – Consider Van Gogh and Picasso, both of course premiere artists. Van Gogh – no network – seldom sold a piece in his lifetime and died in obscurity. Picasso – big network – lived well and prospered!

Final points – For a young person who is about to set out on a very long and potentially expensive journey. Give serious and realistic thought to  your future career goals – don’t just follow an illusion: To become a practicing studio artist, consider taking many targeted Continuing Studies courses (taught by practicing artists (and for galleries it’s all about the work). If the aim is to become an academic or arts administrator, then a university BFA plus an MFA may be needed (all taught by academics).  To clarify a young person’s aptitudes and goals I always urge them to take the Career Planning one day special at UBC Continuing studies – It is first rate. I have recommended this for my own nephews and other young people. I did something similar myself long ago. Anyone who would not pay $380 to get the very best intelligence on a future career choice is liable to be sleep-walking into making a costly mistake.  http://cstudies.ubc.ca/a/Course/Career-Testing-Package/LC303/

Five Factors for Success (Tap-click title)

We would all like to be successful in our work, however we define that. We have all listened to pundits who offer the 10 or 12 rules for success. I heard these factors in a radio interview from THE most famous Canadian director being asked to explain his success on the CBC one morning. I was driving and I had to pull over to the side of the road and write them down. He wasn’t selling anything, sounded like he knew what he was talking about, and he was in fact successful in a very competitive field where so many others failed.  (My comments in parenthesis):

1 – TIMING  (Methodically follow the news in your line of endeavour)

2 – LUCK (Try often and keep your skills honed to take advantage when opportunity knocks)

3 – WHO YOU KNOW  (Build a good network – or marry one (; )

4 – PERSERVERANCE  (Identify and remedy frustrations)

5 – TALENT  (Have some, by all means. But remember a very famous artist theorized that talent is an invention of people who want an excuse not to work hard – as in “She just has magic talent, so it’s pointless for me to even try”. Polish your skill until it is indistinguishable from ‘talent’.)

Accepted to 3 Architecture Grad Schools (click title)

This is why people teach! We love hearing that our students have used our classes to achieve their personal  goals. A recent ECUAD Continuing Studies student consented to  publish her email here. Note that she applied to several schools. You pretty much have to do that these days – it’s getting so competitive:

Hello Tony!
After one week of grad school admission blitz, the results are in and I thought that you should be the first to know. The entire process was rather exciting and somewhat agonizing, but rest  assured I’ve gotten in the university of my choice. I’ve been  granted admission from the following universities::
University of Calgary, Architecture
University of Manitoba, Landscape Architecture
University of Toronto, Landscape Architecture

I’ve accepted the offer and will be attending the Landscape Architecture Program at the University of Toronto. Thank you for supporting my quest. I couldn’t have done it without your help. As I embark onto a new journey, I’ll continue to put what you’ve taught me to new heights.    Thank you again, let’s keep in touch.  Julie W.

Letters of Intent – Architecture School (Tap-click title)

Most Design Programs will ask for a Letter of Intent. You might want to say something like this:

1 – I am young and idealistic. I am interested and optimistic about committing my life to making a difference in the built environment, as a close acquaintance who is an architect has done.  I believe that the most important factor in design is the humanistic service that it can render to the people who will live with it and the environment in which we all exist.  I know that I have a lot to learn, but I am looking forward to focusing my studies. FLESH THIS OUT IN YOUR OWN WORDS.

2 – I like the interdisciplinary approach, which I think your program offers, to the complex problems of the  world. I have tried to develop my skills and analytical skills by doing appropriate studies and projects, some of which are in my portfolio. FLESH THIS OUT

3 – I have researched your program and It is clear to me that your program of studies offers an excellent opportunity for me to develop myself toward the goal of being a skilled, socially and environmentally responsible  designer. I have enquired about your program among some designers. I know that your program offers the resources I am looking for. FLESH THIS OUT

4 – I fully realize that I have a long journey ahead, but I am earnestly hoping that you will give me the opportunity to develop my potential by studying in your faculty.

Strategies for Architecture School Portfolios (Tap-click title)

 

Click here to download PDF PORTFOLIO IDEAS

Portfolio Suggestions:  The application process for design schools can seem to be a mysterious process. It’s a competition – take it seriously, but don’t be reluctant to do it if it’s what you want. They want to find out if you are mature enough, prepared enough and will be interesting enough to have around for several years, compared to the other candidates. The best candidates will make the best students, the best studio colleagues for other students, the best graduates, and will often bring the school the best reputation as professionals down the road. So, you see, it’s not about WHAT YOU WANT – It’s about WHAT YOU CONTRIBUTE or “what you bring to the party”. Keep that in mind as you write your letter of intent. This is a set of totally unofficial personal observations from some previous experiences as a portfolio evaluator for another design school, not the one you are applying for. CHECK SPECIFIC REQUIREMENTS FOR THE SPECIFIC SCHOOL YOU ARE APPLYING TO – THEY ARE ALL DIFFERENT!  

These are some suggestions for addressing many of the criteria for entrance into a design program where entry is competitive and where a portfolio review and/or interview is required. It is for built environment design, but could be applicable to other types of design programs also. The ‘evidence’ items are only examples.  Few people could actually fill every space below, but if you have areas of ‘deficiency’ these suggestions may start you thinking about how to remedy them. Nothing is guaranteed, however, and much depends on the nature of your competition from other applicants that year. Problem-solving and creativity have a higher ‘weighting’ generally than the other criteria. Visual literacy, drawing skills. awareness of the profession ,craftsmanship and life-skills would be next in value. Digital, written and oral language would be less weighted, though still necessary.  Organize the portfolio clearly according to the criteria from the specific School. Make everything orderly and obvious…don’t make evaluators hunt for relevant info. Prove with physical, tangible evidence that you have met each criteria. A mere statement is not enough. Make your portfolio sing and APPLY. Get feedback, then refine it and APPLY again!

First of all –If they have an Open House, GO TO IT! Talk to presenter/instructors – Wear a nametag! Then APPLY – Even if you don’t quite feel ready this year apply anyway and go through the process. The fact is, depending on the competition, you might make it and save a year, or at least you will have valuable feedback – be insistent about getting feedback.. People who just go away and work to remedy self-assessed shortfalls are not guaranteed entrance. Applicants who are turned down may get some credit for perseverance and commitment, but only if they did some serious work to improve their work and submission.   Depending on the school or program, 20-30% of candidates may be resubmissions.  Being turned down the first time can be advantageous as it gives you time to target and acquire the skills necessary to cope with the program and benefit, instead of struggling through. Evaluators are careful because if a poorly prepared or uncommitted person drops out after a year, there is an empty space that continues through the 3-4 years that could have been filled by a stronger or more committed candidate. Politely request specific feedback if rejected – do it right away, don’t wait.  Some programs do this as a matter of practice, some do it only if requested, some don’t do it at all – but ASK for it without delay, twice if necessary. Don’t be too obnoxious about it, but a generic form letter from them is useless. Schools put people through a lot of trouble applying, so you are certainly at least entitled to ask for that consideration.

All typing and portfolio itself should be clean and professional. A good size/format is 11 x 17. Make the images large and clean within the format.- use photoshop or equal. Each criterion below should form a section in the portfolio with a brief written description plus the ‘evidence’ pieces. The sections should be clearly labeled and separable so several evaluators can look at sections at the same time, but should obviously belong to the same package. Have unity and emphasis…ie.  one section is larger/special. Think about how to lay the portfolio out on a tabletop to make a display. Show numerous quick sketches. Engage the senses…sight, sound, touch, smell. Use interesting but clear graphic layout…ask a graphic designer friend to help or critique. Use three levels of type – headers, subtext, body text….adequate but minimal writing. Think about Branding” – Who are you and how are you different from other candidates? Evaluators might say, ”Let’s have another look at the dancer, the musician, the business person”. They will seldom say, “Let’s have another look at that person who was pretty much like everyone else”. How can you show your ‘brand’, who you are, in your portfolio? How about adding a “Me” page?

If there is an oral interview be ready to verbally discuss and explain things such as: “Why sample X in your portfolio is ‘creative’. What does ‘Creativity’ mean? Why do you want to be a designer? What are your strong points?  What are your weak points? Who is your favourite designer and why?  What is one example of good design and why? Any designers/builders among family or friends? Name a registered professional designer you know personally. Connect through local Architectural Association website. Interview at least one registered professional designer in your area of interest and have a little questionnaire about what they like or dislike about working as a designer; what do people usually make after 2yrs, 5yrs, 10yrs.; would they recommend their job to a young person; would they do it again themselves? Remember their name and some projects.” Think about these questions and even write out the answers in prep for an interview so you are relaxed and thorough.

Take a public speaking course and also add evidence of this to your life-skills portfolio section.  They want to know that you are mature and thoughtful about what design really is and that you are realistic about what the work-life of a designer will be like. It is in large part about very hard and detailed work and RESPONSIBILITY for other people’s money. It is a SERVICE job, different from fine art, which is more about YOU as an artist, by comparison. It might seem like a lot of work, but investing the years and $$thousands to enter a profession for a lifetime without doing these things to become aware of the realities is just plain foolish. Good luck!

Suggested Examples of Evidence:

This non-specific example table may help you to think outside the box when creating your portfolio and written submission. Did you study jazz dance, rock climb, teach in Borneo? (No kidding – google “architecture and jazz dance”.) Everything relates to design – be able to explain how your interest/experience does so –  eg ‘heightened awareness of the human form moving through space’! Make it tangible – show photos. Remember, adjudicators are evaluating you as a potential colleague who they and your fellow students will have to work with for several years. The portfolio is more than just a collection of objects in a folder. It’s EVIDENCE of your readiness, uniqueness, ability to contribute in a studio group and likelihood of success during and beyond the program. Evaluators may use a score sheet similar to this (Partly adapted from a scoresheet for Interior Design at Kwantlen Polytechnical University):

Sample Criteria Evidence   suggestions/examples Scoring and   Comments Minimal/Adequate/Outstanding
Problem Solving:Ability to articulate and define problems. Depict, propose   and execute solutions. Organized and integrated. Drafted plan of room/furniturePhotos of finished projectplans and details for shelvingphotos of completed shelving -socially aware, worked as a volunteer for CNIB and   designed an apartment for a -blind person-designed a shelving system
Creativity / Originality:Innovative, unexpected, thought provoking course outline and fee receiptsketches in sketchbookphotos of self in performance took a course in ‘lateral thinking’designed pieces of furniturestudied dance, mime, acting
Drawing Freehand sketchbook (should be full !)course certificate and samples sketches of 50 – 100 objectstook perspective sketch class
Drawing Technical– measured drafting sample sheets of hand or     computer draftingcertificate of completion plan/section/elevation and details of own house drawn to   scalebasic night school drafting course
Visual Literacy:range, understanding, 2D and 3D paintings . lots of object sketchesphotos  of   sculptures in various lighting, creative photog.  Etc. personal artwork, still-lifeclay sculptures of human figure– just sculpt and photo –   don’t cast them…this takes time.
Craftsmanship:level of skills, attention to detail and care in execution photos and/or originalsphotos and/or originals ceramics///hand thrown pottery on wheel, and handbuilt   pieces.woodworking class samplestook digital photography course
Digital Literacy:variety of software and level of skills certificates and/or sampleshave printouts of webpages photoshop, msword, excel, powerpoint, autocad 1 and 2created own website
English Oral:clear and effective at presenting ideas and handling   questions InterviewPublic speaking certificate good question responses in interview
English Written:Clear expression, grammar, spelling, ability to write   essays, letters, etc. Language proficiency testing or transcripts of education   in the English languageessay samples education in the language, toefl or similar testing,creative writing coursereport writing course
Awareness of Design Profession:research, level and range of understanding, amount of   exploration. printouts from internet on registration process for the   profession (not dated night before the interview)written in-person   interview answers and analysis from at least 3 registered professionals in   the field…NAME THEM! necessary but not sufficientcreate own probing questionnaire about the profession and   have in-person or telephone interviews with practicing professionals
Life skills:resume. questionnaires, reference letters, work habits,   life experience, travel,  commitment,   maturity, perseverance,  altruism, leadership,   community involvement, teamwork, organization and time management,   discipline, stress management, motivation and entrepreneurship, etc. certificates, letters of reference, photographsphotos of buildings and gardensphotos of team volunteered for non-profit society worked in customer   service retailoffice experiencecustomer service trainingwas high school peer counselorinteresting travel experiencesplayed on sports team and was assistant organizer.does yoga (stress relief)